Ebenen der Kommunikation: Mikro-Meso-Makro-Links in der Kommunikationswissenschaft

Ebenen der Kommunikation
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Sender-Empfänger-Modell - Kommunikation - alpha Lernen erklärt Deutsch

The question of the adequate representation of objects of responsibility related to value-creation also needs to be raised with a view to practice: in particular, the practice of communication about corporate responsibility. The findings suggest that both the CSR communication of businesses themselves and journalistic coverage should concentrate more heavily on the assumption of corporate responsibility along the chain of value-creation.

Finally, the high relevance discussants attributed to responsible practices within the value chain supports the necessity for CSR communication to implement strategies of self-governance. CSR communication must reflect citizen expectations to the management and initiate changes of management and production processes, if necessary, to eliminate irresponsible practices before they cause societal and reputational damage. Only by anticipating societal needs and expectations CSR communication can contribute to a credible socially responsible corporate conduct in the long run.

References Bayertz, K. Eine kurze Geschichte der Herkunft der Verantwortung [A brief history of the origin of responsibility]. Bayertz Ed. Darmstadt: Wiss. Becker-Olsen, K.

Mikro-Meso-Makro-Links in der Kommunikationswissenschaft

Ebenen der Kommunikation: Mikro-Meso-Makro-Links in der Kommunikationswissenschaft (German Edition): Communication Books. Ebenen der Kommunikation: Mikro-Meso-Makro-Links in der Kommunikationswissenschaft (German Edition) eBook: Thorsten Quandt, Bertram Scheufele.

The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59, 46— Bohnsack, R. Gruppendiskussionsverfahren [Group discussion methods]. Hug Ed. Baltmannsweiler: Schneider-Verl. Dahlsrud, A. How corporate social responsibility is defined: An analysis of 37 definitions. Corporate Social Responsibility Environment Management, 15 1 , 1— Fetzer, J. Die Verantwortung der Unternehmung: Eine wirtschaftsethische Rekonstruktion [The responsibility of the corporation: An economical ethical reconstruction].

Garriga, E. Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53 1—2 , 51— Gerhards, J. Golob, U. Corporate Communications: An International Journal, 18 2 , — Heidbrink, L.

Communication & Society

Iyengar, S. Is anyone responsible? How televison frames political issues. Chicago: The University of Chicago Press. Jarolimek, S. Piwinger Eds. Wiesbaden: Gabler. Catellani, R. Brussels: Peter Lang. Kim, S. Journal of Public Relations Research, 23 2 , — Lenk, H.

Verantwortung: normatives Interpretationskonstrukt und empirische Beschreibung [Responsibility: normative construct of interpretation and empirical description]. Frankfurt a. Matten, D. Academy of Management Review, 33 2 , — Mayring, P. Qualitative Inhaltsanalyse: Grundlagen und Techniken [Qualitative content analysis: basics and techniques] 11th ed. Weinheim: Beltz. Riess, B. CSR weltweit: Ein Branchenvergleich. The social responsibility of German corporations abroad].

Department of Communication and Media Research

Schmeltz, L. Consumer-oriented CSR communication: Focusing on ability or morality?

Corporate Communications: An International Journal, 17 1 , 29— Schmitt, J. Corporate Responsibility-Kampagnen als integriertes Kommunikationsmanagement [Corporate responsibility campaigns as integrated communication management]. Raupp, S. Schultz Eds.

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Wiesbaden: Springer VS. Schultz, F. The construction of Corporate Social Responsibility in network societies: A communication view. Journal of Business Ethics, 4 , — Seidel, P. A critique of management science as a framework]. Tench, R. Perceptions and perspectives. Corporate social responsibility and the media.